In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you're looking to combine coffee's energy boost ...

Matcha green tea, a finely ground powder of specially grown and processed green tea leaves, has taken the dessert world by ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

Discover the buzz around matcha in Cape Town as locals grapple with its pronunciation and health benefits. Join digital creator Kuhle Sonkosi on a humorous journey to understand this green tea trend.

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...