Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry, and it’s likely to happen again. Murmurs of the “matcha shortage” have been circulating since ...

A Japanese tea school held a tea ceremony in Washington on Wednesday, attended by about 20 people, many clad in kimono. Yuyusai Sosa Sen, the 15th grandmaster of the Omotesenke tea school ...

The government is considering measures to prompt Japanese green tea farmers to shift more production to tencha leaves that can be ground into matcha powder, from sencha, commonly consumed in Japan, to ...

Matcha green tea is served to foreign visitors during an event held in front of the mobile tea ceremony room in Yokohama in May 2024. (Photo provided by Chisato Ichikawa) MATSUYAMA -- A tea ...