In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for traditional tea ceremonies, it has now made its ...

Last year, several prominent Japanese tea makers announced that they were struggling to produce enough matcha to satisfy global demand. In turn, they reduced the number of match powder they were ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Whichever flavor you choose, it’s bound to be a feast for the senses, and especially handy for those who aren’t able to try the Japanese garden green tea crepes in Tokyo.

Making matcha ... tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th-century Japan.