The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

An curved arrow pointing right. Kanazawa is the gold leaf capital of Japan. A local shop, Hakuichi, is playing into that reputation with a special treat: gold leaf-covered soft serve. The best ...

Hojicha is possibly the most underrated flavor at Matcha Cafe Maiko. For those who don’t know what hojicha is, it is a roasted green tea that has origins in Japan. This soft serve is nutty ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

Carrier of Tea Master Matcha Powder plus a changing variety on the shelves. In the Honda Plaza, family-owned Tea Master of Little Tokyo is an authentic Japanese counter serving soft-serve matcha ...

Japan might be world-famous for its traditional food, but these days it’s becoming just as well known for innovative sweets. Now, there’s a new store called Mikuriya that’s set to steal the limelight ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

Tokyo-born chain Nana’s Green Tea has opened its first store on Bourke Street and already has plans for a second.

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...

Uji, the birthplace of the Japanese tea ceremony ... For dessert, find soft serve in flavors like matcha, Hokkaido milk and ube; cheese tarts in flavors like Hokkaido milk, hojicha and Uji ...

which offers ceremonial matcha from Kyoto and a menu including everything from matcha soft-serve to strawberry, mango and ube-layered lattes and matcha tarts. A plain matcha latte ($6.90 ...