State Farm advertising competes with a galaxy of other brand icons in the industry. But none may be so relatable as the insurer's "Jake" character.

In “Behind the Apron: The Story of Flo,” a Progressive-produced video, ... It is the advice she gave to Kevin Miles when he came to her home to chat over lunch about becoming Jake from State Farm.

Jake from State Farm has now become one of the most important spokespeople in the insurance game. He ranks among the most recognizable faces of the industry — along with Flo from Progressive and ...

Miles got the State Farm gig in January 2020. The initial concept was to reboot a viral 2011 campaign featuring Jake Stone, an actual State Farm employee from Indiana, with an actor in the role ...

Not having ads with Jake from State Farm, Flo from Progressive or the Geico Gecko during the game might seem unusual, but it reflects an ongoing trend of declining ad spend from the biggest ...

How Actor Kevin Miles Became “Jake From State Farm” The ad campaign has given the 33-year-old wealth, celebrity and fame of his own — but only as "Jake." ...

“Jake from State Farm isn’t just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.” ...

Although most marketers in the insurance category use humor and brand ambassadors to stand out – State Farm has Jake, Progressive has Flo, there’s the Geico Gecko and Allstate uses a personification ...

Dive Brief: State Farm marketing chief Rand Harbert is retiring from the insurance company on Jan. 1 following a 12-year run, according to a press release. Harbert, who got his start as an agent in ...

The character of Jake from State Farm first appeared in a 2011 spot called "State of Unrest." The commercial features a man who is discovered by his wife talking on the phone with someone at 3 a.m.

“Besides Jake ... said about the Flo-Stephanie Courtney dynamic or the Lily-Milana Vayntrub dynamic. There is, however, a twist with Jake that has to do with the State Farm business model ...