In 2020, State Farm decided to update the Jake from State Farm campaign with a new twist. The company replaced Jake Stone with actor Kevin Miles, a younger Black man, to bring a fresh perspective ...

Jake from State Farm, who initially appeared in commercials as Jake Stone (a real State Farm employee) is now played by actor Kevin Miles, who made the most of his time on festival grounds.

Atari’s copyright infringement claim proceeds because the use of its art was not de minimis nor covered by the fair use doctrine; its business disparagement claim, predicated on how “Jake from State ...