At the beginning of Ron Johnson's short-lived but infamous reign as JCPenney CEO in January 2012, he unveiled a logo that completely rebranded the company as JCP. It was its third in as many years ...

In April of 2010, JCPenney's classic logo was recognizable by 84% of those surveyed. Following a 2011 redesign, awareness dropped to 76%. And following the radical 2012 redesign, awareness dropped ...

An old favorite is returning to JCPenney stores across the country. The former company logo is coming back, after a brief trip to the storage room under now-ousted CEO Ron Johnson.

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old ...

DailyFinance Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer is once again switching up its logo. Business Insider ...