JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness ...

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old ...

NEW YORK, UNITED STATES - 2020/05/12: JC Penney, logo in Queens borough ... “diligently pursue an appropriate and value-maximizing resolution of its Chapter 11 case.” ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony. It's part ...

JCPenney unveiled a new lifestyle store in Hurst ... Move for everything from low to high impact. Chill for stylish great lounge and sleepwear. Shine for very special occasions.