While home merchandise sells well on e-commerce, JCPenney has always been known for affordable fashion that is color coordinated. JCPenney’s reputation was built on fashion first and then home.

JCPenney introduces the modern Loom + Forge™ private brand as it continues to reestablish the Company as a leading home destination. Contacts Aubrey DeZego jcpnews@jcp.com ...

Plano, Texas – With last month’s expansion of Forever 21 into home categories, JCPenney believes it is well-positioned for the Back-to-Campus season. Through a series of 10 brand launches in apparel ...

Plano, Texas – JCPenney has now added another comprehensive home brand to its private label portfolio. Loom + Forge marks the retailer’s most modern home collection to date, the company said. Product ...

JCPenney has introduced or relaunched several significant home brands in the last 15 months, including Linden Street™, Fieldcrest®, Liz Claiborne®, Loom + Forge™, and Home Expressions ...

Refresh your home, kitchen and closet by shopping incredible sitewide deals at JCPenney. Save an extra 30% on tons of most-wanted items right now.

Nat Borchers, owner of Back Line Real Estate and former Portland Timbers soccer player, has big plans for the former downtown Salem JCPenney building ...