JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and brick-and ...

What’s old is new again at JCPenney (JCP). The retailer that’s turning 113 this year is reviving its catalog after a five-year hiatus. The catalog-- which first appeared in 1963-- was ended in ...

J.C. Penney plans to bring back its "Big Book" catalog after five years, finding through analysis that online sales were partly driven by what the shoppers first saw in print.

JCPenney enjoyed a heyday in the 1990s, when it was the top catalog retailer in the U.S. Since then, it's closed stores and laid off workers to focus on the online business.

The J.C. Penney Co. Big Book is dead — a victim of shoppers' growing reliance on the Internet. Penney confirmed that its fall/winter 2009 catalog is its last semiannual, telephone-book-size volume.

Online orders already generate more sales volume than the paper catalogs, Lyons says. The retailer’s online sales were about $1.5 billion in 2008, Lyons says. J.C. Penney entered the catalog business ...

How do you define a hero? It’s easy. It’s anyone who takes the time to scan all 636 pages of the 1982 JCPenney Christmas catalog and posts those images on Flickr so that all of us who grew up ...

One Million Moms Angry at JC Penney’s Lesbian Couple in Mother’s Day Catalog (Updated) The conservative anti-gay group has once again targeted the retailer for "taking sides in the cultural war." ...

An online group is criticizing JCPenney for a catalog that features a Dallas gay couple and their children. One Million Moms is asking its members to avoid shopping at the Plano, Texas-based ...