An AdAge article about Ivory Soap’s invention explained how Gamble ... P&G launched a light-duty dishwashing detergent under the Ivory brand, followed by liquid hand soaps in the 1980s and ...

Dear Martin: I recently found that the bars of Irish Spring soap seem to be smaller, and the bars seem to wear away faster. My daughter noticed the same thing. Has there been a change in Irish ...

PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced ...

Ivory's sales have fallen as Americans have increasingly opted for body washes and liquid hand soap over plain bar soaps. ILLUSTRATION: F. Martin Ramin/The Wall Street Journal, Styling by Anne ...

P&G—the home of Ivory Soap–has been making and selling soap since the 1830s. Neuser says more people, at least in North America, are opting for liquid soaps or body washes over bar soaps. But it’s not ...

Liquid hand soap vs. body wash: What’s the difference? They’re made of the same chemical components, but the amounts vary to address different needs. I've Always Wondered ...

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...