Actress Isabella Gomez is becoming the latest personality to voice Smokey the Bear to encourage Americans to prevent wildfires. She joins previous stars including Stephen Colbert, Al Roker ...

(SOUNDBITE OF ARCHIVED RECORDING) ISABELLA GOMEZ: Hey, guys, it's me, Isabella Gomez, filling in for Smokey Bear, because he's got more to say than just... UNIDENTIFIED ACTOR: (As Smokey Bear ...

Smokey Bear’s Wildfire Prevention message has a new look in a public service advertisement announced today by the USDA Forest Service, National Association of State Foresters and the Ad Council.