the campaign helped build Intel into a household name. This co-branding strategy encouraged PC makers to display the Intel Inside logo on their products, which made these systems more ‘familiar ...

PC makers prominently displayed the "Intel Inside" logo on their products, reassuring buyers of quality and reliability. As the PC market boomed throughout the 1990s, this campaign helped Intel ...

Jan. 5, 2005 — -- The most influential branding campaign in high-tech history is about to be retired. And it's about time. Word is that at this week's Consumer Electronics Show in Las Vegas ...

The campaign featured the 'Intel Inside' logo in advertisements and product catalogs, and 'Intel Inside' stickers on display PCs and commercial materials. As a result of advertising beyond the ...

Intel's former marketing genius is legendary. The Intel Inside campaign forced PC makers to brand the Intel logo so heavily that it became more important than that of the manufacturer of the final ...

as PC makers prominently displayed the Intel Inside logo in their products. As the PC market grew throughout the 1990s, this campaign helped Intel dominate its competitors like AMD and Cyrix. With ...

Unless you’ve been living under a rock (but especially if you watched TV in the ‘90s), you’ll recognize the line as a nod to the Intel Inside campaign. The new take hinges on the idea that ...

This year, the Intel Inside logo has appeared on the backs of smartphones launched in the United Kingdom, India and Russia. Intel hopes to bring the phone campaign to the United States next year ...

That trust could come from branding -- something like the brilliant 1991 campaign, Intel Inside, which helped to make Intel a household name. It was created to educate consumers about the company ...

The chipmaker that became a household name with its "Intel Inside" campaign now hopes to leverage its dominance of the PC to win a share of the huge market for cheap processors that animate all ...