As a CMO, I am continually on the lookout for the best new marketing tools that will deliver value to our business. More and more, I am looking to get a better, more complete view of the customer ...

A Closer Look At Integrated Marketing Communications. An integrated marketing approach is putting together a great team of tools and strategies that work well together.

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Types of Marketing Tools. Marketing creates an avenue of exchange between a business and a customer, ... An integrated marketing approach applies several tactics to engage customers and build ...

These can be harder to measure but reliable indicators of integrated marketing success. Various tools such as Google Analytics, HubSpot and more can ensure that you’re tracking all the metrics ...

Marketing at its best can be a synergistic tool that by definition makes the whole greater than the sum of its parts. ... Integrated Marketing Communications (IMC) is not new.

Digital Marketing. The fast-paced world of marketing changes on a continuous basis, and with such a high rate of innovation, it can be challenging to keep up with all of the latest tools, tactics, and ...

Xsolla, a leading global video game commerce company, announces the launch of the Xsolla Publishing Suite, an all-in-one direct-to-consumer (D2C) solu ...

Adobe says its mobile marketing platform is combining some of its parts, namely the analytics and personalization tools Adobe Analytics and Adobe Target, to help app developers and marketers ...