Since Jan. 2021, insurance brands – life, health, auto & general – have accounted for 9.32% of estimated national TV ad spend and 6.25% of TV ad impressions during new-airing programming. Also ...

CULVER CITY, Calif., March 31, 2025 /PRNewswire/ -- MarketCast, a global marketing research firm, has released its latest insights into the performance of U.S. insurance brand mascots in advertising.

We catch up with the insurance company and its marketing company, Claritas, to hear how generative AI transformed their ad creation, producing 96 audio variants in two weeks, boosting results and ...

MarketCast, a global marketing research firm, has released its latest insights into the performance of U.S. insurance brand mascots in advertising. The findings, derived from MarketCast Brand ...