was to bring the design more in line with the aesthetics of the app's users. "The Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought ...

This social media platform is aesthetic-heavy AF, which makes it ideal for building a brand identity and defining your vibe.

In more eloquent terms, Alexis Anais Avedisian, an aesthetics researcher and graduate student at NYU Steinhard, wrote “the new Instagram logo means the brand is done promoting nostalgia for ...

FANS of Emma Watson have accused her of prioritizing her Instagram aesthetic over showing support for the Black Lives Matter movement in a recent post. The actress, who has since broken her ...