Beyond the logo, the “Intel Inside” stickers emblazoned on computers have been redesigned. And it has modernized its “bong” jingle heard on its commercials. The new logo is out today ...

The new logo is simply “intel” with the same swoop around the word that has circled the phrase “Intel Inside” for over two decades. “We’re aligning our brand strategy with our platform ...

PC makers prominently displayed the "Intel Inside" logo on their products, reassuring buyers of quality and reliability. As the PC market boomed throughout the 1990s, this campaign helped Intel ...

This co-branding strategy encouraged PC makers to display the Intel Inside logo on their products, which made these systems more ‘familiar’ to average users and thus gave consumers confidence.

Intel has signed a shirt sponsorship deal with reigning Spanish soccer champion FC Barcelona, even though the semiconductor chip maker's logo may never be seen by fans. Unless, that is, soccer ...

Intel Inside? Dump it, he said. The Pentium brand? Stale. The widely recognized dropped "e" in Intel's corporate logo? A relic.

Beyond the logo, the “Intel Inside” stickers emblazoned on computers have been redesigned. And it has modernized its “bong” jingle heard on its commercials. The new logo is out today ...