That meme typeface is called Impact (technically, a “font” is a specific version of a typeface, like when it’s italicized or in bold). Though Impact feels like the quintessential internet ...

Impact, which was initially created in 1965, was one of the fonts included in early Microsoft Windows operating systems. In those kludgy 1990s days, Microsoft only included a relative handful of ...

That’s Impact." It became so ingrained in internet culture that it’s almost impossible to separate the typeface from the humour, irony, and absurdity of early 2000s meme aesthetics.

According to the article, the standard typeface used for memes is known as Impact, and was created by Geoff Lee in 1965 (well before memes were even a thing). In 2004, he explained the origins of ...

Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product ...

The scope of the study is fairly small, and the motivations behind a type foundry publicizing a study about the impact of type can’t be ignored. But the study does confirm one thing: Fonts are ...