“WHEN it comes to kids’ clothes, the majority of bright colours are reserved for girls, while boys’ clothes tend ... it does in part influence their identity,” says Dr Terrelonge.

A study came out this week advising parents not to use “good girl/boy” when praising ... regulation and sense of identity, experts say. So do we give the kids the silent treatment??

It's natural for kids to explore their identity ... clothes they prefer — without making comments or criticizing their choices. Quick tip: Instead of labeling activities by saying "This is for ...

Family-focused marketing agency Kids Industries (KI) has completed a rebrand project with specialist clothing store ... led smile concept brought front and centre in our new brand identity.” “With a ...

Many stores have all size 1-7 together, and 8-16 together, with many parents claiming there are no longer clear sections for “boys” or “girls” clothes. As a result, shopping for kids ...