Strategies for identifying customer needs are an integral element of a company's marketing program. Understanding customer needs helps refine product development projects, marketing communication ...

Customer Segmentation: Identify Your Customers’ Unmet Needs. News. Sep 15, 2005 2 mins. IT Leadership. The best way to identify and rank customers’ needs is to get your keister out of the office.

What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

Latent customer needs, latent technology needs – hybrid approach. Here, a customer need has been identified but the solution is unclear in terms of both commercial and technical aspects. An example ...

THE products that excel in the market and are uppermost in the mind for consumers are those that have positioned themselves to meet both the realistic and unrealistic needs of customers.

Honest customer research and analysis is what any business needs for it to compete in today's market. It's vital to try to understand your target market's array of choices. If you walk a mile in ...

Everett, WAOn becoming president of Fluke in September 2005, Barbara B. Hulit assumed responsibility for the Fluke Industrial and Fluke Precision Measurement businesses. Hulit came to Fluke from The ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can ...

There are plenty of social media monitoring tools out there, including Hootsuite, Radian6 and more. But Florida-based NeedTagger hopes to help companies not just find customers mentioning them on ...

Everett, WAOn becoming president of Fluke in September 2005, Barbara B. Hulit assumed responsibility for the Fluke Industrial and Fluke Precision Measurement businesses. Hulit came to Fluke from The ...