In November, they launched the Hollar app and online store. To turn a profit, the company set the order minimum at $10 so it doesn't lose money shipping a $2 plush toy. Customers who spend $25 or ...

Five years ago, a misstep landed the Warby Parker team a 20,000-person waitlist. Since then, all they've done is remake the eyewear business--and they're not done.