If you’ve ever heard an ice cream truck ... summer day, you’ve been touched by the marketing genius of Bob Nichols. You’ve never heard of him, but he’s the guy responsible for all of the ...

An Arkansas man is going viral for his bass-boosted versions of classic ice cream truck songs. It’s been five years since ...

RUNNEMEDE, N.J. − Zoe Green missed the sound of the Manapua Man, and how the trucks, with their twinkly music and ... demographics all mean you're more likely to see an ice cream truck parked ...

Ever since I moved to California, I've noticed that the ice cream trucks out here all play weird ... it's not even one of the common ice cream truck songs.

Wasn’t it funny how you could be not remotely thinking about ice cream but the moment you heard that cheap music play it’s ...

Excited children run through parks and race down blocks to get cones, bars and soft serve on sweltering summer days as the sound of the iconic jingle gets louder and the ice cream truck nears.

This is a little bit of backstory on why ice cream trucks and other vendors actually use music to entice customers, and how Nichols got mixed up in all of it: At the end of the 1800s, ice cream ...