The new song is available as a free download for ice cream truck drivers. Good Humor is celebrating its 100th anniversary with a much-needed tune-up for ice cream trucks everywhere thanks to a new ...

When I was a kid there was no truck, it was a guy on a bike with a freezer attached to it. No song, but there was a bell.* Currently there's a truck that stops in front of my house every day just ...

Excited children run through parks and race down blocks to get cones, bars and soft serve on sweltering summer days as the sound of the iconic jingle gets louder and the ice cream truck nears.

If you’ve ever heard an ice cream truck playing a little jingle as it drove down your street on a hot summer day, you’ve been touched by the marketing genius of Bob Nichols. You’ve never ...

Ice cream trucks may seem like a relic of times past, but one New Jersey startup is bringing them back with a modern twist. Many nostalgic memories […] ...

You don’t have to wait to hear the Mister Softee jingle to track down the nearest ice cream truck. With the right online tools, you can see the location of your neighborhood ice cream truck in ...

Most people think that there’s only one way to track down a Mister Softee ice cream truck: listen out for the jaunty, irritatingly loud jingle. During the muggy summers in New York City ...

but instead of playing the familiar ice cream truck jingle, it was silent. The towering truck — standing 11 feet 3 inches tall — pulled up to a specific address in Stirling and started to ...

the existential threats the company faces from much larger companies and what goes into picking the perfect ice cream truck song.