News

The candy aisle is getting a major two-for-one upgrade. On Wednesday, Ice Breakers announced the latest in gum innovation: Ice Breakers Flavor Shifters, which it calls a "multi-dimensional twist ...
The maker of Reese’s, Kit Kat and Ice Breakers candy expects 2014 sales growth to be at the lower end of its long-term target of 5 to 7 percent. It also expects diluted growth in adjusted ...
The maker of Reese's, Kit Kat and Ice Breakers candy expects 2014 sales growth to be at the lower end of its long-term target of 5 to 7 percent. It also expects diluted growth in adjusted earnings ...
The gum changes from one distinct flavor to another while chewing. The Hershey Co. brings a new innovation to its Ice Breakers brand: Flavor Shifters. The gum changes from one distinct flavor to ...
Breath freshener provides an icy cool blast of freshness in a quick-dissolving chew. Ice Breakers Cool Blasts Chews is a new alternative to traditional breath fresheners that rapidly dissolves and ...
Ice Breakers is hopping on the glitter trend with one of the most exciting launches yet: glitter gum! The new Ice Breakers Ice Cubes gum has an icy, cherry snow cone flavor that will remind you of ...
Last year it bought Kraft Foods Inc.’s candy business, including Altoids and Life Savers. Advertisements featuring the Duff sisters will promote Ice Breakers Spearmint Ice Cube gum as “the ...