“Anyone can say they have the biggest ID graph, but claims like that can be brought back down to earth by just looking at publisher deployment combined with absorption,” O’Sullivan said. In other ...

The Ad Creative Identity Framework, ACIF, created by the IAB Tech Lab and its constituents is also helping to promote the essential use of IDs in the advertising workflow, with AD-ID as the registry ...

Apple has a new patent published by the USPTO today (via AppleInsider) that shows off a system through which Touch ID information ... tech, including NFC and Bluetooth, as well as ad hoc Wi ...

BBC iPlayer now has the ability to sync across devices. Users have the option to sign into the catch-up service using their BBC iD, and draw together the content they have favourited on multiple ...