As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Despite Sanrio's mostly positive public image, the brand has become involved in a few troublesome controversies over the years.

The Bape, My Melody and Hello Kitty capsule collection follows the release of Bape's sold-out collab with Neighborhood and Adidas Originals. The Valentine's Day capsule collection from Bape is ...

TOKYO, Jan. 16, 2020 /PRNewswire/ -- Hello Kitty Land Tokyo, also known as Sanrio Puroland (https://en.puroland.jp/) celebrates My Melody's 45 th anniversary this year. The My Melody's birthday ...

In a previous post, we mentioned that both a Hello Kitty costume and a My Melody costume were headed to Super Mario Maker. The costumes, as well as their corresponding Event Course, are now ...

Apparently Hello Kitty is a Human Girl, Not a Cat. 2 minute read. ... That’s one correction Sanrio made for my script for the show. Hello Kitty is not a cat. She’s a cartoon character.

On Oct 5, Sanrio announced a sofa featuring Hello Kitty and her friend My Melody. Sanrio’s online shop is currently accepting orders on the furniture featuring the two popular characters. Each sofa is ...