With research-driven innovations, Kaloud has set out to mitigate the harmful effects of hookah smoke. Reza Bavar tells the story of how he fell in love with the hookah while traveling through ...

The cornerstone of hookah’s perceived safety lies in its water filtration system. Many users believe the bubbling water cleanses tobacco smoke of harmful substances. However, research from the ...

During a typical one-hour hookah session, smokers inhale substantially more dangerous substances than they might realize. The volume of smoke inhaled during this period equals 100-200 cigarettes.

One Black-owned hookah brand is taking the world by storm one puff at a time. BLAKK SMOKE, a tobacco and nicotine-free hookah alternative raked in $2 million in sales within 23 minutes ...

Smoking hookah involves consuming tobacco through a water pipe so that the smoke passes through water and is cooled before being inhaled. New forms of electronic hookah smoking are also available.