In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the ...

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But as Huda Beauty goes through a revamp — including a logo change and Huda Kattan stepping back in as CEO — it's sunsetting some iconic products, like the 18-pan eyeshadow palettes.

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up in rural Pennsylvania, I lived for these videos. I was obsessed with ...

Huda Beauty, the globally renowned beauty brand, proudly announces that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG ...

Along with her logo revamp and stepping in back as a CEO, Huda Beauty has gotten us excited with her last-ever, full-size 18-inch palette. Yes, she will be switching to the tiny square ones.