Pink Palm Puff added a line of beachy short pajamas in February that cost $89 per set. Laura Proctor for BI The brand's official TikTok account has amassed over 545,000 followers and 9.8 million ...

One buzzy label Pink Palm Puff, which, according to lore, is the handiwork of Lily Balaisis, a 16-year-old Canadian whose plush hoodies featuring the slogan, “Everything Comes in Waves,” has ...