Now, companies like Tomboy Tools are building on a proven sales approach. "We do in-home workshops, which is kind of, like, a Tupperware party with tools," says company founder Susan Wilson.

Margaux Jordon’s life changed the day she admired the shoes a female acquaintance was wearing. “My brother made them,” the woman replied. Jordon, who loves shoes, thought, “… ...

There are some 1,500 direct sales companies in the U.S., hawking everything from aromatherapy products to wine. ... The concept of home-party sales started in 1948 with Tupperware, ...

The shift from door-to-door cold calling to home party sales brought women into the business of direct selling. ' ... In 1931 he opened his own cleaning supplies company, called Stanley Home Products.

By Jan Norman,The Orange County Register Margaux Jordon’s life changed the day she admired the shoes a female acquaintance was wearing.“My brother made them,” the woman replied. Jordon, who ...

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According to the Direct Selling Association, more then 16 million Americans most being women participate in home party sales. While the economy continues to make a slow recovery, women are finding ...

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Beveridge saw the potential in this new idea, and by 1940 Stanley Home Products had moved away from door-to-door cold calling, and become strictly a home party sales company. This radical change ...