But white paints that are currently on the market with labels like “ultra reflective” or “high reflective” only reflect about 80% to 90% of light, said Xiulin Ruan, a lead author on the study.

Xiulin Ruan at Purdue University in Indiana and his colleagues previously developed an ultra-reflective paint using calcium carbonate particles that reflected 95.5 per cent of sunlight.

Air conditioners are gradually becoming more common here as well—but they consume vast amounts of energy. A newly developed ...

From high air conditioning bills during long stretches of triple-digit temperatures, ... A new kind of ultra-reflective white paint, developed by researchers at Purdue University, ...

Even if reflective cooling via paint is employed as a solution by cities like Sacramento in the future, it might be just one of a combination of tools used to beat the heat, Munday said.

Meta Description: Purdue University researchers have invented a new, super-reflective white paint that could revolutionize how buildings keep themselves cool. Researchers at Purdue University in ...

The two paint finishes sound almost interchangeable, but they’re not. Here’s when and where to use them for best results.

High up on the top floor of a run-down industrial brick building in Charlestown sits Emily Thibodeau’s workshop. It takes but one good look around to see this is not your posh, Kendall Square ...

The idea of solar reflective paint has been around for a while. In the 1950s, the US Navy started painting its ships “battleship grey” to blend in with the ocean.