Inc. is expanding its portfolio of Hi-Chew products with the debut of Hi-Chew Soda Pop Mix. The new candy is a response to US consumers demand for “unique, innovative, and non-traditional candy ...

HI-CHEW has reimagined its fruity chewy candy into a new frozen form. HI-CHEW Pops have arrived in two classic flavors: Grape and Strawberry. The frozen, vibrant, colored treats also have a creamy ...

SYDNEY, Jan. 26, 2021 /PRNewswire/ -- Hi-Chew has introduced two new peg bags to its product line. One is a 90g Soda Pop mix, featuring Cola and Lemonade flavours. The second is a 90g Yoghurt ...

An immersive pop-up inspired by HI-Chew's vibrant packaging The pop-up mimicked the vibrant colors of HI-Chew Bites’ packaging Joanne Hsu, senior brand marketing manager, Morinaga, explained.

The brand’s latest commercial dares audiences to explore the uniquely different, fruity, juicy, chewy candy like never before. IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ — Today, HI-CHEW ...

The new brand mascot comes as Morinaga, Hi-Chew’s parent company, looks to expand its reach in the U.S.—and as brand mascots are experiencing something of a resurgence in American pop culture.

HI-CHEW also has sponsored sporting and e-sports events and opened limited-time pop-up candy shop, with the first location in New York being used to also promote the launch of HI-CHEW Bites.