Inc. is expanding its portfolio of Hi-Chew products with the debut of Hi-Chew Soda Pop Mix. The new candy is a response to US consumers demand for “unique, innovative, and non-traditional candy ...

SYDNEY, Jan. 26, 2021 /PRNewswire/ -- Hi-Chew has introduced two new peg bags to its product line. One is a 90g Soda Pop mix, featuring Cola and Lemonade flavours. The second is a 90g Yoghurt ...

Available in Grape and Strawberry, new Hi-Chew Pops have already been spotted in stores. It's not clear if it's meant to be a Costco exclusive permanently, but, so far, they've not been seen at ...

IRVINE, Calif., Feb. 4, 2025 /PRNewswire/ -- Today, HI-CHEW ®, the immensely fruity, intensely chewy candy, unveils its engaging new digital commercial, Worlds of Flavor. This nationwide campaign ...

The new brand mascot comes as Morinaga, Hi-Chew’s parent company, looks to expand its reach in the U.S.—and as brand mascots are experiencing something of a resurgence in American pop culture.

HI-CHEW also has sponsored sporting and e-sports events and opened limited-time pop-up candy shop, with the first location in New York being used to also promote the launch of HI-CHEW Bites.