Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing.

So now, to reflect Hi-Chew’s evolution to an international snack staple, Morinaga has redesigned the logo it uses for the candy in Japan, and not only have they added English to it, the English text ...

This week in branding news, OpenAI’s employees were shocked by a proposed logo change ... and wireframe illustrations). The news: Hi-Chew, the fruity Japanese candy brand that’s now also ...