The Hershey Company has a new corporate logo. The Pennsylvania-based company unveiled the new look Friday. It now features an updated version of a Hershey Kiss Chocolate at the end of the company ...

From Hershey's press release, via Fast Company Design: Central to the visual identity system is the new logo — built upon the globally recognized HERSHEY logotype used on its famous Hershey’s ...

As corporate rebrandings go, you can say Hershey has stepped in it. The confectionery company best known for its eponymous chocolate bar is updating its corporate logo in a bid to ensure customers ...

It’s a pretty sweet life. So when The Hershey Company unveiled their new logo (above) last Thursday, I didn’t find anything unusual about it. That is, of course, until the Internet began ...

The Hershey Company unveiled a new logo on Friday to give the choco-corporate powerhouse a more modern look. The new logo isn't a huge change from the old one, which featured a three-dimensional ...

When the rebranding goes awry, however, it can cost a company far more than whatever it paid the ad agency to concoct the miscue. It's still early yet to tell whether Hershey's new logo is a kiss ...