Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency. It was a golden time in British ...

More than half a century since its seminal tag line, “Heineken refreshes the parts other beers can’t reach”, the country’s favourite lager is still taking a refreshingly creative approach ...

The First Ahhh!” campaign launches today with a 63” second TVC across 75 markets. This comes as part of a global integrated credentials campaign running throughout the year, consisting of key visuals, ...