Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency. It was a golden time in British ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

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This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer but Heineken took it to a place that was populist and positive. It positioned 0.0 as beer with ...