More than half a century since its seminal tag line, “Heineken refreshes the parts other beers can’t reach”, the country’s favourite lager is still taking a refreshingly creative approach ...

The First Ahhh!” campaign launches today with a 63” second TVC across 75 markets. This comes as part of a global integrated credentials campaign running throughout the year, consisting of key visuals, ...

It was promoted with one of the best-known advertising slogans ever coined, but now it seems Heineken no longer refreshes the parts other beers cannot reach'.

Background In last year's brewing merry-go-round many of Britain's best-known beers and lagers changed owners and ad agencies. Heineken reverted to its Dutch parent after years under the ...

Alfred “Freddy” Heineken, a brewer and salesman, died on January 3rd, aged 78. Try for free. ... The “refreshes the parts” campaign was said to be his idea. One of his wilder proposals, ...

Lowe and Simonds-Gooding ignored the research and the Heineken campaign won a coveted Black Pencil award from Design and Art Direction (D&AD, the organisation which promotes excellence in design ...