Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency. It was a golden time in British ...

This is the story of Heineken 0.0. Non-alcoholic beer was conventionally the inadequate sibling of beer but Heineken took it to a place that was populist and positive. It positioned 0.0 as beer with ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave Winterlich ...

Heineken’s earnings soared in 2024, bumping its shares and competitors' shares as premium and nonalcoholic beers held supreme ... to invest in marketing as part of its “EverGreen Strategy ...

Another review read: "Tried this for the first time after being offered it as part ... But Heineken has now revealed Heineken ...

Heineken 0.0 has reached the 1,000-mark milestone of draught tap installations in UK pubs and a Guinness World Record was hit too - see the video here with football legend Gareth Bale.