Heineken?s James Bond-centered marketing initiatives first launched in September 2015 (see story). First, the beverage marketer rolled out a national television spot featuring Bond himself, Daniel ...

Heineken, which has a long-running partnership with the James Bond franchise, is taking the opportunity with ... Partnering with UrtheCast, a company that operates commercial cameras on the ...

How Heineken’s Bond-themed mobile campaign uncapped ... a recent mobile-first campaign centering on the latest James Bond film that resulted in more than 14 million ad impressions gained from ...