Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency. It was a golden time in British ...

HEINEKEN is cutting the alcohol strength of a popular beer from today. The change is bound infuriate fans of the booze, but there is some good news as it could mean lower prices at the bar.

Brewing giant Heineken said it sold more beers around the world last year with demand for premium brands growing, but warned over persistent weak consumer sentiment in Europe. Shares in the Dutch ...