The Heineken Experience, which takes place in the old Heineken Brouwerij (Heineken Brewery), is a must-do for fans of the fermented beverage. Among the attractions housed in the century-old ...

Heineken is shining a spotlight on more experience-driven rewards rather than material goods, suggesting the brand is keeping in mind millennials? tendencies to favor the former over the latter. An ...

Heineken House redefined the cultural landscape of Johannesburg with an unparalleled celebration of music, fashion, and art, ...

Why is this work relevant for Creative Strategy? When the entire world was struggling from a staffing crisis, Heineken reframed what Gen Z considered dead end temp jobs into priceless work experience ...