First, it was part of a massive Harley event in Milwaukee, meant to celebrate the company’s 100th anniversary, and then its image was used on a Miller collectible beer can released that same year.

Most automakers might slam the brakes on a marketing partnership with a beer company for, well, obvious reasons. Not so for Milwaukee neighbors Harley-Davidson and Miller High Life, which this ...

Harley-Davidson Inc. and Wisconsin Brewing Co. have teamed up to brew a non-alcoholic beer. The Road King ... the director of marketing for the Miller Brewing Co. from 2005 to 2007 and with ...

The Harley-Davidson Museum will ... focused on Milwaukee’s legendary beer- and sausage-making heritage. The narrated journey through the Menomonee and Miller Valleys and downtown highlights ...

Miller Lite has unveiled plans to be the exclusive malt beverage sponsor for next year’s Harley-Davidson 105th Anniversary Celebration in the US.