This enchanting sequel to The Elf on the Shelf®: A Christmas Tradition shares the story of how Santa's finest helpers celebrate birthdays at the North Pole—and how you can invite your scout elf ...

It’s not easy for Santa to keep track of every boy or girl who is naughty or nice. But since the 2005 publication of the book, “The Elf on the Shelf,” children have known that the Elf on the ...

On Thursday, Dec. 5 the rapper, 53, shared a video on his Instagram of two of his grandkids receiving a letter from an Elf on the Shelf as they started counting down to Christmas.

The elf on the shelf has some competition. — -- It's the Christmas tradition that's sparked $10 million in sales and yet another task for already harried parents getting ready for the ...

The Elf on the Shelf The Elf on the Shelf While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn ...

In November 2007, there was a photograph of Jennifer Garner with an Elf on the Shelf box in New York. In December, the Today Show ran a segment on the elf. And the rest is Happy Holiday’s history.

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The ...

The UK-based tattoo artist set up an Elf on the Shelf for his three kids (Noah, 11, Annalise, ... Young is happy to have a permanent reminder of his children’s Christmas spirit and happiness.