Throughout most of the 1970s, HP sandwiched its logo between the words "Hewlett" and "Packard." It also featured an IBM-like series of horizontal blue lines above the "hp" circle.

It's time HP worked with a logo that made people curious. Moving Brands did a massive study on the HP brand starting in 2008, and produced the mark you see here in 2011. This is what Moving Brands ...

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

May 06, 2016 08:22:00 HP's new logo that was born five years ago will be finally adopted after a while. On April 5, 2016, HP says the world's thinnest notebook PC "HP SpecterWe announced.The ...

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago.

HP's new logo demonstrates that new ideas can come from previous pursuits. Inc. Power Partner Awards Early-Rate Deadline This Friday, June 27!

HP has a new logo for its Enterprise business after the company splits in two, and it's symbolic. ... We're guessing the logo probably won't win any graphic design awards, ...