Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, Warner Bros. Discovery’s streamer, has introduced a rebranding effort that shifts its once sharp ... Read More ...

It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

In a follow-up to last month's report, Warner Bros. Discovery started rolling out the new Max logo color scheme, which has ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.