Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again ... reads a cheeky ad that can be seen on the service. "Max is becoming HBO ...

HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming app experience that puts HBO, Warner Bros. and Discovery content under one umbrella, a little over a year after ...

The original decision to rebrand HBO Max as “Max” came after the 2022 merger between then-HBO parent WarnerMedia and Discovery, which formed a new media conglomerate called Warner Bros. Discovery.

I will say this, the first images of the app—which launches May 23rd—look very nice. It’s very slick. Here’s a comparison shot showing off HBO Max vs Max: Not that different, really.