I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and ...

HBO launched HBO Family in 1996, an extension of the streamer with kid- and family-friendly content. With the termination of ...

original hbo max logo Warner Bros. Discovery Well, this latest change to Max’s coloring tells us it really wasn’t about purple or blue, but, ultimately, about the HBO of it all.

HBO's The Penguin, a spin off from The Batman (2022), has received generally favourable reviews since it was released back in September. But people are just noticing what appears to be a clever ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

The 34-year veteran of the cable network will become a full-time faculty member at Harvard Business School. By Thomas K. Arnold HBO Logo - H 2012 In a surprise announcement, HBO home entertainment ...

The network that put the prestige into prestige television has just been devoured by the artistic revolution it helped spark. Where once its logo ran “It’s not TV. It’s HBO,” it could now ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...