HBO logo reappears on channel after "Max" debrands to old name. Story by Rob Beschizza • 2w. H ome Box Office is a legend in American television, one of the industry's most famed and prestigious ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), ... In this case, it’s a brand. A logo. A name on a TV screen.

HBO's The Penguin, a spin off from The Batman (2022), has received generally favourable reviews since it was released back in September. But people are just noticing what appears to be a clever ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

The Channels feature will let Max users watch live feeds of the main HBO channel along with HBO 2, HBO Signature, HBO Comedy and HBO Zone. Subscribers who have Channels will also be able to ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...