Professional chefs take their popcorn very seriously. “I’m a popcorn freak,” says 2011 F&W Best New Chef Carlo Mirarchi. “If I’m at the movies, I will let people go ahead of me in the ...
they generate about 40 percent of their ncessions account for only about 20 percent of gross revenues, they represent some 40 percent of theaters' profits. Even with $10 popcorn tubs and 85% ...