As McDonald's grew into a global giant, it left behind its cast of quirky characters—Grimace, the Hamburglar, and friends—in ...

Grimace has taken over the internet, thanks to viral memes and his birthday purple milkshake. But the backstory of McDonald's mascot is complicated, including changing identities, roles ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

Grimace, the giant purple tastebud who pushes McDonald's dessert drinks, is celebrating his birthday. Will he have a Grimace ...

Ronald McDonald is a clown. Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace?